Category: Trade Shows

Somewhere amid the ugliness that is "mud season" and the beauty of Vermont summer is a business season you know well: It’s trade show season! For some businesses it’s the Vermont Business and Industry Expo, for others it’s county fairs and home shows. Trade show exhibiting offers a unique opportunity to strengthen relationships with existing customers, inform the public about what you do or sell, and ultimately gain more business. Promotional products and their educated use in conjunction with exhibitions can mean the difference between "trick or treating for adults" and an extremely cost effective marketing tool.

You’ve been selling trade show related products to your client’s for years, but are YOU exhibiting in trade shows…and are you maximizing your marketing potential at these shows? Many times the old story of the cobbler whose children needs new shoes is true for those of us who help others prepare for trade shows. The following strategies can help you grow your business, while setting a good example for your clients.