Category: Non-Profit and Co-Partnering Marketing

Have you ever had a week that changed who you are as a person…and changed your business forever?  The week […]

Being in business is a lot like being ringmaster at your very own three-ring circus.  As ringmaster, your greatest challenge is to keep the audience focused on the action you want them to see…your product or service.  You can significantly increase your public image and sales by playing ringmaster for local business and community events as well.  This article can help you stake your claim to the center ring…and have other people pay you for it.  I'm talking about self-promotion through co-promotion partnering.

As I sat in a restaurant during a recent ISS show, I thought to myself, “Now I’ve seen it all.”  I don’t mind advertising on the ceiling tiles at my local bar…or even the occasional wall billboard in the men’s room…but business advertising among the entrees in an upscale restaurant menu seemed a bit much.  The more I thought about this marketing approach, I was impressed at the business savvy of the restaurant owners.  Here was a businessperson who produced a high-end menu for his customers…at no cost.  When the waiters’ apron had the name of their screen printer as well as the restaurant name and the dinner check came in a leatherette folder with an American ExpressÒ logo on the cover…I knew the owners understood co-promotion partnering.