Awards
Purple Elephant International Awards
Top notch at Stowe Resort and Spa
Objective: To increase customer loyalty in a particular, affluent subset of guests and to encourage referrals.
Strategy and Execution:
During the week following Thanksgiving 1999, 120 families who had booked reservations at the Topnotch at Stowe Resort and Spa received a direct mail piece containing a Countdown to the Millennium” CD and a letter from the hotel’s president. Upon checking in, guests received a single-use Fuji camera to help them capture their millennial memories during their stay. While there, guests were showered with attractive promotional items placed in their rooms daily including a wooden picture frame, a deck of playing cards in a wood case, wine and corkscrew with gourmet chocolate truffles, backpacks stuffed with toys, dominos in a velveteen pouch and the LIFE “Millennium Book.” Numerous touches were used throughout the week such as commemorative dinner plates and wineglasses during dinner. No one in attendance will forget where they were on New Year’s Eve 1999. Twenty percent of the guests even left behind or sent unsolicited thank-you notes commenting on the promotional products and how they had added to the week’s festivities.
Result:
Forty percent of guests who attended during the millennium week rebooked reservations, before leaving the hotel, for the 2000/2001 holiday week. During previous years with out promotional product support, not a single on-site rebooking was received.
General Mills Foodservice
Strategy and Execution:
Before this promotion could begin, food service. operators in a variety of settings (company cafeterias, hospitals, etc.) first had to be persuaded to participate. Since the program was designed to Increase “foot traffic.” General Mills Foodservice sent targeted operators a pair of beach sandals with a Colombo logo in the sole and were challenged to “Make an Impression” with Colombo. Following the sandals mailing was a “‘turnkey promotion” kit containing a variety of items to promote the program. The comprehensive kit included buttons for store employees to wear (“Ask Me How To Get Free Colombo Frozen Yogurt), Frequent Buyer cards, a logo-imprinted file box to store the cards and foot-shaped paper punches to record purchases. The kit also contained signage and graphics as well as logoed hats, T-shirts, watches and key rings as purchase incentives to be awarded by the operators.
Result:
Twenty-five percent of the operators ordered the kit after receiving the mailer; and by program’s end, 75% of the operators had joined the campaign
General Mills Foodservice
three new frozen drink products to their menus.
Strategy and Execution:
To emphasize that “Nothin’s COOLER Than Colombo,” General Mills Foodservice created a “cool kit” and direct mailed it to 350 national account foodservice operators. The kit included items such as a 12-pack insulated cooler imprinted with the imprinted with the Colombo logo on the soles. The kit frozen drink. challenged by the fact that two of the three new drinks required foodservice operators to make a substantial investment in new equipment.
Result:
Forty percent of guests who attended during the millennium week rebooked reservations, before leaving the hotel, for the 2000/2001 holiday week. During previous years with out promotional product support, not a single on-site rebooking was received.
Purple Elephant Promotions
Strategy and Execution:
Taking advantage Of the Vermont business and Industry Expo, Purple Elephant used an extensive array of promotional products before and during the trade snow. Before the expo. invitations to visit the booth were sent on Ostrich card with the message “long time no see” and a Face Card announced different than the rest.” “To Do Lists” with Bic pens were distributed to other exhibitors. A live Purple Elephant costumed character waved outside on the main road, generating curiosity and drawing attendees to the booth. Booth visitors received a wide variety of colorful gifts including temporary tattoos. Post-it Note dispensers, T-shirts, candy jars, tole bags and pewter Purple Elephant, to name a few. It was quite apparent that the Purple Elephant logo was Inescapable during the trade snow
Result:
For the two months following the trace snow, sales for Purple Elephant increased 252% over the same period for me previous year.
We also received a Spirit Award from the Advertising Specialties Institute for the best self-promotion campaign of the year.
Furthermore, we are proud to have secured a third-place web design award, a testament to our enduring commitment to excellence in design and innovation.
We have appreciated these custom awards and recognition, and they have stayed with us over the years as a reminder of our accomplishments. Giving custom awards and recognition can help your bottom line by incentivizing past performance… and encouraging future performance. Purple Elephant Promotions carries a full line of traditional and more modern custom awards and recognition. See the links above to get you started with awards and recognition.